--- title: SustainaGene Inc. description: We are a material innovation company driving change in fashion through low-impact practices and plant-based sustainable materials. image: https://sustainagene.jp/hubfs/Facebook%20OGP%20%281%29.png --- [Skip to content](https://sustainagene.jp/en/#main-content) - [English](https://sustainagene.jp/en/) - [日本語](https://sustainagene.jp/ja/) English Show submenu for translations ![SG 横ロゴ](https://sustainagene.jp/hs-fs/hubfs/SG%20%E6%A8%AA%E3%83%AD%E3%82%B4.png?width=210&height=70&name=SG%20%E6%A8%AA%E3%83%AD%E3%82%B4.png) Open main navigation Close main navigation - - [English](https://sustainagene.jp/en/) - [日本語](https://sustainagene.jp/ja/) English Show submenu for translations # Delivering the "genes" that nurture a sustainable future to society. ![](https://sustainagene.jp/hs-fs/hubfs/145A5786-1.jpg?width=2000&height=1333&name=145A5786-1.jpg) ## Our Company SustainaGene Inc. is a material innovation company with the mission of "Delivering the genes that nurture a sustainable future to society," driving transformation in the fashion industry. Through the development of plant-based materials, we aim to establish a new standard with minimal environmental impact and realize the next generation of fashion that unites beauty and sustainability. ## Our Business ### Pelliqua Material Pelliqua® is a 100% plant-based, next-generation material "Botanical Leather" for fashion, developed by SustainaGene. The fashion industry is known for its high environmental impac, and the global apparel market continues to expand. As a non-animal, non-petroleum, and entirely plant-derived material, Pelliqua® offers a sustainable alternative that meets the demands of a decarbonized society and contributes to the future of fashion. Our proprietary material, **Pelliqua®**, has been officially certified as **100% biobased** through third-party verification under the **USDA BioPreferred® Program**, administered by the United States Department of Agriculture (USDA). ![BioPreferredLabel](https://sustainagene.jp/hs-fs/hubfs/BioPreferredLabel.png?width=300&height=149&name=BioPreferredLabel.png "BioPreferredLabel") [Learn more](https://www.canva.com/design/DAGnfom-OF0/3GhdRxfNrrFEdtQmaxLx1Q/view?utm_content=DAGnfom-OF0&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h63b80ea0a1) ![](https://sustainagene.jp/hs-fs/hubfs/145A5835-1.jpg?width=2000&height=1333&name=145A5835-1.jpg) ![](https://sustainagene.jp/hs-fs/hubfs/145A5840-1.jpg?width=2000&height=1333&name=145A5840-1.jpg) ![](https://sustainagene.jp/hs-fs/hubfs/2R8A6675-1.jpg?width=2000&height=1333&name=2R8A6675-1.jpg) ### BHOPE Brand BHOPE is a fashion brand that uses Pelliqua as its core material. From this brand, iconic fashion items are born — offering a vision of a new lifestyle for the future. Using plant-based raw materials, microorganisms produce an entirely new kind of material—unlike anything seen before. From this innovative material come iconic fashion items that propose a new lifestyle for the future.  [![icone-de-midia-social-vetor-instagram-7-de-junho-de-2021-banguecoque-tailandia](https://sustainagene.jp/hs-fs/hubfs/icone-de-midia-social-vetor-instagram-7-de-junho-de-2021-banguecoque-tailandia.png?width=60&height=60&name=icone-de-midia-social-vetor-instagram-7-de-junho-de-2021-banguecoque-tailandia.png "icone-de-midia-social-vetor-instagram-7-de-junho-de-2021-banguecoque-tailandia")](https://www.instagram.com/bhope.life/) [BHOPE Brand Site](https://bhope.life/) - ![](https://sustainagene.jp/hs-fs/hubfs/2R8A6440-1.jpg?width=3445&height=2297&name=2R8A6440-1.jpg) - ![](https://sustainagene.jp/hs-fs/hubfs/145A5936-1.jpg?width=3445&height=2297&name=145A5936-1.jpg) - ![](https://sustainagene.jp/hs-fs/hubfs/145A5782.jpg?width=2067&height=1378&name=145A5782.jpg) - ![](https://sustainagene.jp/hs-fs/hubfs/145A5990-1.jpg?width=3445&height=2297&name=145A5990-1.jpg) ## Our Team ![](https://sustainagene.jp/hs-fs/hubfs/2R8A6571-1.jpg?width=500&height=333&name=2R8A6571-1.jpg) ### Yoshihiko Inui #### CEO / Founder BHOPE Brand Producer Master of Agricultural Science [linkedin-in icon](https://www.linkedin.com/in/inuinuinui/) [instagram icon](https://www.instagram.com/bhope.life) [X Twitter icon](https://x.com/inuiuninui) [facebook-f icon](https://www.facebook.com/yinui0731) ## News 2025.8.8 Pelliqua® Achieves 100% Biobased Certification under the USDA BioPreferred® Program Our proprietary material, **Pelliqua®**, has been officially certified as **100% biobased** through third-party verification under the **USDA BioPreferred® Program**, administered by the United States Department of Agriculture (USDA). The **USDA Certified Biobased Product** label indicates the percentage of biobased content—derived from plants, marine, or forestry sources and not from petroleum—verified in a product, providing consumers with a clear standard for making environmentally conscious purchasing decisions. Pelliqua® is designed to replace conventional petroleum-based materials, offering a sustainable alternative that balances environmental responsibility with high-quality performance for the fashion and lifestyle industries. ![BioPreferredLabel](https://sustainagene.jp/hs-fs/hubfs/BioPreferredLabel.png?width=224&height=111&name=BioPreferredLabel.png) **The USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture.** For more information, visit [www.biopreferred.gov](http://www.biopreferred.gov). 2025.8.7 Selected as the Top Presenter at the 15th TIB PITCH (SHOP Course) We are pleased to announce that SustainaGene Inc. took part in the 15th TIB PITCH (SHOP Course) hosted by Tokyo Innovation Base (TIB) on August 7, 2025, and was honored to be selected as the top presenter. As a result, we will be opening a store at TIB SHOP (Yurakucho, Chiyoda-ku, Tokyo) starting in October. We sincerely thank everyone who attended the event and all those who have been supporting us. At TIB SHOP, visitors will be able to see and touch BHOPE items in person, as well as learn about the brand’s background and our material “Pelliqua.” We will share more details about the store opening schedule and related events as soon as they are finalized. ▼For more information about the 15th TIB PITCH (SHOP Course), click here: [https://tib.metro.tokyo.lg.jp/posts/LEyjUyqH](https://tib.metro.tokyo.lg.jp/posts/LEyjUyqH) ![PXL\_20250807\_070505643](https://sustainagene.jp/hs-fs/hubfs/PXL_20250807_070505643.jpg?width=1000&height=1328&name=PXL_20250807_070505643.jpg) ![PXL\_20250807\_094830156](https://sustainagene.jp/hs-fs/hubfs/PXL_20250807_094830156.jpg?width=2503&height=2073&name=PXL_20250807_094830156.jpg) ![Messenger\_creation\_E1599E3C-A1BD-4F85-8FAA-F1B938381931](https://sustainagene.jp/hs-fs/hubfs/Messenger_creation_E1599E3C-A1BD-4F85-8FAA-F1B938381931.jpg?width=1536&height=2048&name=Messenger_creation_E1599E3C-A1BD-4F85-8FAA-F1B938381931.jpg)   2025.8.6 BHOPE item featured in Nikkei MJ The Editor’s Clutch, one of BHOPE’s items, was featured in the August 6 issue of Nikkei MJ. ![Screenshot\_20250807-000527~2](https://sustainagene.jp/hs-fs/hubfs/Screenshot_20250807-000527~2.png?width=248&height=310&name=Screenshot_20250807-000527~2.png) ![Screenshot\_20250807-000504~2](https://sustainagene.jp/hs-fs/hubfs/Screenshot_20250807-000504~2.png?width=806&height=988&name=Screenshot_20250807-000504~2.png)   2025.6.25 Pelliqua® Certification Application Submitted to the PETA-Approved Vegan Program We are pleased to announce that we have submitted our application for **PETA-Approved Vegan certification** for **Pelliqua®**, our plant-based cellulose material developed as a sustainable alternative to leather. The PETA-Approved Vegan label is a globally recognized certification issued by PETA (People for the Ethical Treatment of Animals), indicating that a product contains no animal-derived ingredients and is free from animal testing. By obtaining this certification, we aim to provide ethical and trustworthy products for consumers who value vegan and cruelty-free choices. We will proceed through the review and verification process in the coming weeks and work toward official certification. ▶︎ **Learn more about the PETA-Approved Vegan certification:** [https://petaapprovedvegan.peta.org](https://petaapprovedvegan.peta.org) 2025.6.24 Pelliqua® Certification Application Submitted to USDA BioPreferred® Program We are pleased to announce that we have completed the certification application for our plant-derived material **Pelliqua®** under the **USDA BioPreferred® Program**. The BioPreferred® Program, managed by the United States Department of Agriculture, is a globally recognized certification system for products made from renewable biological resources. Products certified under this program are often selected by governments and organizations worldwide as part of sustainable procurement and green purchasing initiatives. Pelliqua® is composed of 100% plant-based microbial cellulose and is designed as a sustainable alternative to traditional leather materials. Following biobased content testing under ASTM D6866, we aim to complete the full certification process in the coming months. 2022.12.2 SustainaGene Inc. Selected as a Finalist in the 5th Round of the "01Start" Business Plan Contest SustainaGene Inc. has been selected as a finalist in the 5th round of the "01Start" business plan contest, organized by 01Booster Inc., for its innovative business plan featuring Pelliqua—a non-petroleum-based, biodegradable bacterial leather produced by microorganisms. ![Untitled](https://sustainagene.jp/hs-fs/hubfs/Untitled.png?width=1200&height=630&name=Untitled.png)   2022.2.8 Establishment of SustainaGene Inc. In 2022, SustainaGene Inc. was founded, marking the beginning of the development of **Pelliqua®**, a sustainable new material made from plant-based sources. ## Company Profile | Company Name | SustainaGene Inc. | | --- | --- | | Founded | 2022.2 | | CEO | Yoshihiko Inui | | Address | 7F, N&E BLD., 1-12-4 Ginza, Chuo-ku, Tokyo 104-0061, Japan | | Business Overview | Development of plant-based sustainable materials for fashion | ## Contact [![](https://sustainagene.jp/hs-fs/hubfs/SustainaGene%20(6).png?width=100&height=100&name=SustainaGene%20(6).png)](https://sustainagene.jp/?hsLang=en) [linkedin-in icon](https://www.linkedin.com/in/inuinuinui/) [Follow us on Instagram](https://www.instagram.com/bhope.life) [note](https://note.com/_bhope_) Copyright © 2025, SustainaGene Inc.